Smoking has become the affliction of a large magnitude of people and others seem to be joining the smoke bandwagon at an alarming rate. Smoking has become a very common sight with one out of every fifth person being a smoker. The trend of smoking has become very common among teenagers also. The problems one gets due to smoking are many, but they do not seem to encourage people to stop smoking or deter people for starting to smoke. The hazardous effects of smoking are many, but people do not seem to be paying heed; the tobacco companies seem to be the only one is reaping the rewards out of smoking.

Since tobacco was born, it has been a few companies dominate the tobacco industry. These companies control most of the production and distribution around the world. They are quick to adapt to their policies and tactics to conform to the regulations set by the government and cater to the needs of the ever-increasing number of smokers around the world.

Tobacco companies of the world

A few companies hold the tobacco production and control of tobacco; the three largest companies sell close to two thirds of the entire supply. The stagnation in demand has prompted them to explore new markets.

The government is in a predicament since the tobacco industry accounts for a vast amount of jobs, but it also has to protect the health of its citizens. The government has tried to cut down on smokers by increasing the taxes imposed on them. By increasing the taxes on tobacco products and leveling higher duties on the companies, the companies are forced to raise the prices, which indirectly reduce use; since higher priced goods will be used less often. There is not much the government can do since tobacco is not a banned product.

The large companies also diversify their business to keep abreast in the market. They use various ways the companies diversify.

By market segments: Products are usually divided into categories, from high priced premium cigarettes to low and middle class of cigarettes. Companies with big brand names sell premium high priced cigarettes but also expand in to lower class sales to protect them from susceptibility. A decline in sales of premium cigarettes will be ploughed back by the sales in the lower or middle brands of cigarettes.

By target group: Every cigarette has its target group. By creating a new target group, the company can raise its overall market share. Thus the need to branch out into women cigarettes and target young people.

This targeting of women and youngsters has been seen in bad light. The tobacco industry has long targeted young people with its advertising and promotional campaigns. One of the most memorable, “Joe Camel” campaign initiated by the R.J. Reynolds Tobacco Company, helped generate public outrage against tobacco company efforts to reach young audiences and it is no longer used. The reason is obvious, most people start smoking at an early age. Getting a hold on a new segment will increase its share in the market.

Women are also a segment that the industries try to win over. Cigarettes for women are put forward as a symbol of liberation and some even shown in the light of slimming products. Manufacturers produce (long, slim) cigarettes especially for women. Perfumed or scented cigarettes with exotic flavors are targeted at women. Cigarettes usually have the word “slim” or “lights” to attract women consumers. Minorities are also a target for the tobacco industry.

Diversification by tobacco products: cigarettes companies also try to branch out into other tobacco products. For example, Imperial tobacco has decided to branch out into the roll your own segment; it dominates both the tobacco and the paper for this segment.

Diversification by non-tobacco products: food seems to be the favorite for companies seeking to diversify. R.J. Reynolds bought Nabisco (which, in turn, was later acquired by Kraft) owned by Philip Morris. Japan Tobacco derives a (small) part of its sales from food. Logistics and wholesaling are another favorite

Austria Tabak, wholesaling of tobacco and other products (and the operation of vending machines) makes up a large share of turnover. Over 20 per cent of Altadis’ earnings originate in its logistics division. Skandinavisk Tobakskompagni owns the largest wholesaler of consumer goods in Denmark. BAT tried financial services (but, since 1998, is a pure tobacco company).

Diversification into food and other activities makes the tobacco companies less dependent on (slow-growing) sales of tobacco products. However, the profit margins in these industry are usually well below those attained in tobacco processing. Producing and marketing cigarettes remain the more lucrative activity.

Incase of diversification by geographical market, OECD-based tobacco companies are keen to reduce their dependence on their stagnant home markets and establish a presence in markets where growth is above average. After having started business in many markets in Latin

America, Central and Eastern Europe, and the Central Asian republics in the 1990s, their center of attention is shifting to the Far East. All the major tobacco companies now have a presence in Poland, Russia and the Central Asian republics. Austria Tabak, which gained a presence in

Estonia when it acquired the cigarette activities of Swedish Match also has a 67 per cent market share in Guinea. The company was considering entering Asian markets when it was taken over by Gallaher in June 2001. Through this take-over and the acquisition in 2000 of Liggett-Ducat, the Moscow cigarette maker, Gallaher greatly reduced its dependence on the UK market. Similarly, Japan Tobacco became a world player when it acquired the international activities of R.J. Reynolds. Thanks to a relentless internationalization drive, Germany’s Reemtsma now sells less than one-third of its total in its home market (compared to over 60 per cent in 1991) (see also figure 6). It is now on the go in several Central and Eastern European countries and, in 1999, it acquired Cambodia’s Paradise Tobacco Company.

The government.

A predicament is generally faced by the Governments all across the world. On the one hand, tobacco-growing and processing can makes a large contribution to employment, tax revenue and foreign exchange receipts. In many developing and formerly centrally planned economies, the tobacco companies have made sizeable and most welcome investments when other investors were disinclined to do so. On the other hand, governments have the responsibility to protect the population’s health. Smoking is harmful to health and treating people for smoking-related illnesses is expensive. This can lead to heated debates within the same government as each sector defends the interests it believes it should represent.

The economic importance of tobacco growing and processing differs from country to country. At the national level, cigarette (sales and import) tax can be a main source of government revenue. In Russia, cigarette tax revenue contributes around 8 per cent to the financing of the state budget.

When the government owns the industry, it receives profits in addition to tax. That is why, in so many countries, State monopolies continue to control cigarette trade and production. In China, proceeds from state-owned CNTC amounted to the equivalent of US$11,000 million in 1999. CNTC has been the Chinese State’s top revenue generator for years. Japan Tobacco earned more than US$400 million for the Japanese State in the fiscal year ending March 2000. The monopolies can also play a social function. In Italy, several of the state monopoly’s factories are to be found in areas of high unemployment.

Then there are balance of payments issues to mull over, many low-income countries rely on the export of cash crops such as tobacco to pay for the service of their foreign debt.

Tobacco exports made up close to 10 per cent of Cuba’s exports in 1997-98. In the case of

Tanzania it was 15 per cent, In Zimbabwe over 25 per cent and in Malawi tobacco exports made up two-thirds of commodity exports.

Citizens smoke. But, if they smoke domestically produced cigarettes, using homegrown tobacco or use imported cigarettes and tobaccos can make a large difference when foreign exchange is scarce. That explains why so many countries try to restrict the imports of cigarettes and encourage domestic producers to use local tobaccos, for example, by providing a favorable tax treatment to companies that use a minimum percentage of homegrown tobaccos. The cigarette companies have also been a key source of investment in the formerly centrally planned countries of Central and Eastern Europe, and Central Asia. When others were disinclined to invest, those companies saw the possibilities offered by a blend of pent-up consumer demand, outdated production facilities and the association with independence and “western style” living that so appealed to the people in these countries after many years of central planning and little consumer choice. After having lobbied successfully for the reduction of restrictions of Asian markets such as Japan and the Republic of Korea, the large tobacco companies are eagerly waiting for the opening up of the other economies (notably China) that continue to restrict imports from and/or investments by foreign tobacco companies.

Tobacco growing, processing and exports can thus make a significant involvement to national employment and national income. Yet, however important tobacco growing and processing may be at the national level, its full economic and social significance is best grasped at the micro or regional level. In some regions, tobacco is grown side by side with the crop, which is the main source of income; its contribution to overall income is modest. However, in many others, tobacco is a main source of income and employment.

Tobacco growing and tobacco processing may bring substantial economic and social benefits, but the treatment of smoking-related illness is costly. Cigarette smoking causes cancer. It is addictive. The WHO estimates that tobacco products cause around 3 million deaths per year. Cigarette smoking is the major cause of preventable mortality in developed countries. In the mid-1990s, about 25 per cent of all male deaths in developed countries were due to smoking. Among men aged 35-69 years, more than one-third of all deaths were caused by smoking. The costs of treating all these people are clearly enormous (WHO, 1997).

So far, smoking has not had the same impact on mortality among women and among people from developing countries. There is an approximate 30-40 year time lag between the onset of persistent smoking and deaths from smoking. The effects of the greater incidence of smoking between these two groups will thus be felt with a lag, but it seems reasonable to believe that its impact on them will not differ fundamentally from that on developed country males.

It may be argued that smokers willingly take a certain health risk when enjoying their smoke. They like the taste and all the other things that they associate with smoking. Nevertheless, this does not apply to environmental tobacco smoke (ETS) or “second-hand smoke”.

Smoke gets in your eyes your clothes. Moreover, it gets in your lungs. Non-smokers cannot escape from smoke in badly ventilated areas. To be exposed to other people’s tobacco smoke can be a nuisance in addition to being a health risk for non-smokers.

Governments and conflicting pressures: How do they get by?

In practice, governments have opted for several strategies (which are often followed simultaneously). A recent strategy consists of seeking compensation for the costs of treating smoking-related illnesses. It has been followed with success in the United States, as we saw in section 3.4. Governments also set rules regarding the maximum content of hazardous substances in cigarettes. Most of all, however, governments try to discourage demand for what is, as the industry does not tire of telling us, essentially a legal product.

This is done in a variety of ways, with some governments applying particular vigor and others taking a more relaxed approach. Overall, however, the trend is clear: governments’ rules on smoking are becoming ever more restrictive. The use of tobacco products is being discouraged in several ways.

Limitation of the space where smoking is allowed.

This is done above all to protect non-smokers from involuntary exposure to tobacco smoke. Smoking is being prohibited in public places (particularly health care and educational facilities) and in mass transport. Legislation requires restaurants to reserve space for non-smokers.

Limitation by age group

It is prohibited to sell tobacco products to people under a certain age.

Limitations on points of sale.

The use of vending machines is being restricted because these cannot discriminate against sales to young people.

Health warnings stating that tobacco is harmful to health have become obligatory.

The warnings must be placed on packets and in ads, with the authorities prescribing the text and the minimum space allotted to the warning in the ad or on the pack. Governments sponsor education and public information programs on smoking and health.

Advertising bans. Restrictions concern the location of ads, the media used (no billboards, no ads in the printed media or in cinemas), the images presented (no young people, no cigarette packets), and the time when broadcasting is allowed (not during hours when children watch television).

The manufacturers are unhappy with these restrictions, and in particular with the ban on advertising. In their view, it is not proved that such a ban discourages demand for cigarettes (as its proponents claim). They are concerned about its effect on the value of their prime asset, the brand name.

Worldwide, the tobacco-processing industry employs hundreds of thousands of people. However, due to a combination of slow demand growth, consolidation, and higher productivity, this number is unlikely to increase by much in the near future. Fewer people are needed per unit of production. The industry is becoming less intensive in the use of labor. Tobacco growing, in contrast, gives work to millions of people. It continues to be a highly labour-intensive activity. The scope for productivity increases in tobacco growing would appear to be more limited than those in tobacco processing.

Over a million people are employed in the world tobacco industry

However, of this number a high percentage is employed in just three countries: China, India and Indonesia. The large number employed in China comes as no surprise in view of the large number of cigarettes (one-third of the world total) produced there. Still, the productivity gap with the United States is striking. China produces roughly three times as many cigarettes as the US, but it needs over nine times as many people to produce them. In the other two countries, the scope for productivity improvements would appear to be even higher.

THE SCENARIO TODAY.

The situation concerning smoking are scary, if global trends continue as they are doing today by 2030 more than 8 million people will die each year from tobacco related causes-80% in the developing regions of the World. In India per example where 120 million smoke 1 in 5 men will die for smoking. Smoking is on the decline in developed nations but is on a large-scale rise in developing or underdeveloped nations. The statistics are frightening, every eight seconds someone dies from smoking; about 15 billion cigarettes are sold daily. There are 1.1 billion smokers in the world today, and if things continue as they have, that number is expected to increase to 1.6 billion by the year 2025.

Smoking and use of tobacco products is on a decline in most developed countries. However, it is on a rampant increase in other developing countries.

In the US, there has been a decrease in the number of smokers. This can be attributed to the growing awareness of the damage smoking causes to the health of the individual. There is however a sad side to the story, smoking has increased to a drastic level in other countries and the figures are staggering.

China is home to 300 million smokers who consume upwards of 1.7 trillion cigarettes a year, or 3 million cigarettes a minute. As many as 100 million Chinese men presently under the age of 30 will die from tobacco use. There are approximately 120 million smokers in India today, and it is estimated that in the year 2010 alone, there will be close to one million tobacco-related deaths among men and women age 30 to 69 in India. Worldwide, tobacco use will kill more than 175 million people between now and the year 2030. Current tobacco-related health care costs in the United States total US $81 billion annually. Germany spends an average of US $7 billion, and Australia, US $1 billion each year on health care directly related to tobacco use. Health care costs associated with secondhand smoke total US $5 billion a year in the U.S. It is estimated that as many as 500 million people alive today will be killed by tobacco use. The statistics are chilling.

One reason for the sudden spurt in the numbers in these countries may be due to the arrival of tobacco companies. The lax stand of the governments in these countries makes it a good bet to start business. The anti smoking lobbies in these countries have not been able to combat the increase. Increased awareness has made it hard for tobacco companies to work in many countries and so the tobacco companies have shifted their sights to greener pastures.

These countries have a very small anti smoking lobby and the government restrictions o them are not so tough and the government is dependent on the revenues it earns from them. Setting up business in these countries has resulted in increased used of tobacco products.

The anti smoking lobby has been very effective in curtailing the spread and increase of smoking around the world.

Advertising related to tobacco has is banned in most countries. Warnings of the harmful effects of the product have to be printed on the packet. This statutory warning is mandatory in most countries. The WHO in its Framework Convention on Tobacco Control, which came into effect on 27 February 2005 has specified that all 168 countries should ban advertisements unless their constitutions forbade them to do so.

Today, we are aware of the hazards of smoking. Even though the people are aware of the harmful effects of smoking they rarely seem to pay heed. Everyone knows that smoking causes cancer, heart diseases and can shorten the life span of an individual. It is a highly addictive habit and smokers are at a risk of losing ten years of their life.

With so many smokers around the world, tobacco companies are the only ones gaining form the increase.

Whether a first time hunter or an experienced one, there are many basic rules that a hunter should know and keep in mind whenever he goes hunting. For many, turkey hunting is a fun sport and a very exciting activity to undertake. Many states allow turkey hunting and even have a season in spring and fall. Most turkeys however are hunted in the spring season, when hunters are also out for other game. During spring, due to mating season, only male and young male turkeys are allowed to be harvested, while in some places in fall, male and female birds can be harvested.

In general, it is fairly easy to tell males and females apart from each other. The overall color of a male turkey is much darker than the ones of a female turkey. Additionally male turkeys are generally bigger than female ones. But one of the most visible difference is the so-called beard. It is a feather formation growing on the chest of male birds and can grow on average 9 inches long for a fully-grown bird.

For hunters, the sizes of the bird as well as the lengths of the beard, are measures for the trophy status of the bird. This is somewhat similar to the size of a fish that everybody talks about when fishing, no legal rules are bound to this.

Rules pertaining to hunting include the months, the time of the day and the areas hunters are allowed to hunt are different from state to state. It is helpful to make calls and exactly find out what the rules are at the location chosen for the hunting adventure. It is also necessary to find out what the so-called bagging limit for a particular game is at the place chosen to hunt. For many states, that is one or two turkeys per season, but for some it is that amount per day.

Essentially spring is a good season for the hunter, since male birds are preoccupied with mating and slightly easier to catch than normally. Gobblers will try to mate with as many hens as they can and gobblers will even respond to a fake hen call made by a hunter. By continuously calling the male bird, the hunter hopes to lure the gobbler close enough to safely give up a hot.

One of the best tactics to bag a turkey is to stake out the area the night before and find a turkey that usually rests on a tree overnight the night before. By staking out the surrounding areas to the tree the next day, the likelihood of actually shooting a turkey is much bigger this way. The hunter then can sneak close to the tree very early the next morning and call the bird even before he flies down a tree. This way, the gobbler can be lured close to the hunter before feeding or hens distract the bird.

To lure the gobbler in spring, the best way is to use a hen call. At this time turkeys are very vulnerable to hen calls, especially the yelp call. This might not always work, because generally the gobbler calls the hen towards him and not the other way around. In order to be able to lure the tom into shooting range, the hunter might want to use another gobbler’s call and arouse the jealousy of the bird who thinks that another one is about to take the hen he heard.

There are many tactics that can help a hunter bag that bird, but he needs to know that in the fall, these tactics actually need to be somewhat different from the ones in spring.

Bill is a turkey hunter enthusiast, and if you would like more tips on turkey hunting tactics, please visit http://www.howtohuntturkey.com

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Until recently we couldn’t imagine putting on jeans with a patch anywhere except for some hard dirty work. Today the situation has changed: worn and torn customized jeans are fashionable. Special research to find new methods of creating different stages of worn effect is being made. However, sometimes it is necessary to put a patch on jeans from practical considerations – to mend and repair them. Here are some tips on how to put in a patch in a right way.

The classical method of putting in a patch can be carried out by hand or using a sewing machine. The materials you’ll need are quite simple – thread of the same color as the fabric you want to repair. If you want the patch to be practically invisible you should use the thread of the weft or chain for it will better merge with the cloth you are going to mend.

Stockage of the worn fabric is made from the outside with a thin thread from the same fabric by lifting with small stitches the threads of the weft and with longer stitches – the threads of the chain.

Mending of cuts or holes on customized denim is carried out by adding the threads to the fabric being repaired in staggered order. If needed the thread is folded in two. It is important that the fabric you want to repair is well stretched, you can use small embroidery hoop to achieve this.

Putting in a patch is carried out from the outside of fabric. To fix it first of all pin it to denim with preens and then tack it on the contour. After you’ve done this fix it with thin thread and small stitches in chain and weft direction. It is important to treat the seamy side of the cloth in order to hide the added part in a better way.

However, last fashion tendencies use patches on your custom jeans as a means of creating individual personalized style. Thus additional attention is given to damaged jeans parts decorated with patches. That is why mending, stitching and fixing of patches is deliberately done with the use of colored contrast thread in order to make patches more obvious.

The patches themselves can be made of bright contrast fabric as well. Denim of a different color, flower-dotted fabric, chequered cloth, lace and leather can be used for patches on jeans.

If you aspire to create your individual style by building original jeans just let your imagination fly and accentuate the torn and cut parts of your jeans. Sometimes it is good just to scrabble in a button box, find old imitation jewelry, beads or bright threads. Natural or deliberately made holes fixed with a safety-pin decorated with bright beads or cuts embellished with chains, small bells or metallic decorative elements can become an unusual highlight which will never leave your jeans unnoticed.

Here is an idea of jeans embellishment with shaped patches. Take your old torn jeans, pieces of any fabric you like, corresponding thread, a needle, sartorial chalk and scissors. Use sharp cuticle scissors to unseam the side stitches of your jeans near the place you want to put in a patch. This procedure will make it possible for you to work using a sewing machine.

After you’ve thought over your patch composition draw it on the trouser leg of your made to measure jeans using a sartorial chalk. Go back a centimeter from the main pattern lines and mark out the stitching allowances. Make small vertical cuts on the stitching allowances.

Turn over the stitching allowances inside and sew them. Choose a piece of contrast cloth for the patches. Put it into the trouser leg so that it closes the cuts and fix it with pins in order to have an impression of how your ready-made patches would look like.

Tack and stitch a piece of contrast cloth to denim. Stitch the edges of the front part of the patches using a back-and-fore stitch and contrast thread. If you make it by hand, use embroidery floss.

Another composition of patches can be situated in the bottom of the second trouser leg. Finish all the patch edges and stitch the unseamed places. That’s it!

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