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Jiangkou Town, Fenghua City, Zhejiang Province, is a small town on the Fenghua River. I do not know since when, it was noted that in this small town tepid appearance, modern kitchen industry, the “tap” is spewing wealth – in this only 10 square kilometers of the place, densely covered with 98 Kitchen manufacturing enterprises and more than 30 dealers, with nearly 1 million people engaged in kitchen production, 600 million yuan annual output value of industrial output value accounted for 25% of the town. Town on the production of thousands of kitchen accessories with annual sales reached 750 million yuan or more, nearly 70% of these products are sold to Hong Kong and Macao, Europe, America, Middle East and Southeast Asia and other markets.

Unique advantage of the unique industries nurtured

10 years ago, Chang played a well-run Ningbo Aolei Shi Sanitary Ware Co., Ltd., there were only 45 people, hired more than 100 square meters facade of small workshops. Today, Aolei Shi Sanitary Ware Co., Ltd. After several years of hard work, last year’s sales exceeded 1 billion yuan mark, the products are also among the top ten Chinese brands out faucet industry. Aolei Shi is with the kitchen industry, the rise of Jiangkou the rapid development of many businesses in one.

In 1972, the parties began to bridge the professional factory producing iron stove kerosene stove, which is jiankouzhen kitchen industry, the first seed, it fell jiankouzhen scarce metal resources poor soil, but the number of a decade in the jiankouzhen Under the careful cultivation, long the industry has become a fruitful tree.

Since the mid-80s of the last century, one after another, some employees being laid off from the two light system, stove business, they are taken and disseminated in the two systems to master the production technology of light, and more valuable market knowledge. We can say that two light systems provide development jiankouzhen kitchen industry, the earliest of human resources.

Of course, the first of these family workshops enterprises, product quality can imagine that in Jiangkou Town party, the Government’s strong support of the growing number of individual enterprises. After 1998, is set off a boom business. By 2002, jiankouzhen Wuling, Tien Chi, Tien-ma, Aolei Shi, Antya, large scale enterprises to emerge. Currently in the kitchen Jiangkou production enterprises in fixed assets in excess of 10 more than ten million yuan, tax of more than 200,000 yuan are more than 20 products are all exported nearly 10, high-tech products are more than 10?. More importantly, as market competition intensifies, more and more business owners Eguchi scale expansion began to shift from mere improvement of product quality, brand building, focusing more on content type development of enterprises. By strengthening management, improving technology, has been more than 10 kitchen jiankouzhen enterprises through an international ISO quality system certification, more than 40 products have national patents. Kitchen & Bath Industry This pillar has a real and strong.

In 2002, the town of relevant state departments Jiangkou named “National Kitchen & Bath accessory base.”

Jiangkou Town party secretary of Mao Yu Kun am not satisfied, he said that China’s kitchen and bath products in the domestic and foreign markets have a huge space, coupled with China’s labor costs have a cost advantage, and international manufacturing industry conversion, the general trend , as long as the Chinese enterprises to learn advanced technology, advanced management, will become the kitchen production power. China’s Kitchen & Bath industry for at least another 20-year development period. Therefore, Jiangkou Town will adhere to the development kitchen industry as the foundation for shaping regional competitiveness. Jiankouzhen in the next three-year period to continue to become stronger and bigger industries, and strive to sales of 20 billion yuan to build a true, the world-famous kitchen kingdom.

Great efforts at the local government, a full range of support, the last year, the new kitchen and enterprises jiankouzhen 32.

Industry cluster to create a leading position

Dealers jiankouzhen side Bridge Road, turn up everywhere on both sides of the soil, the town reported that older workers should be told the reporter that it was under construction in the industrial park, as park land is no output from the rivers, the need for formation into a industrial land, so costs are not low.

Then the old should be introduced, after many years in the market under the guidance of the self-development, Jiangkou Nearly a hundred enterprises in the kitchen, from the quantity in terms of basic everywhere. However, these enterprises are small-scale, layout disorder also scattered scale industrial clusters is difficult due to play. Town Party town government analysts believe that if the formation of industrial clusters in an early stage of mainly depend on the market this “invisible hand” to promote, then the companies reach a certain capacity and economies of scale, only through the government only the “visible hand” to be guide to allow for rapid formation of industrial agglomeration to play industry, radiation effects, highlighting the regional economic competitiveness.

According to the needs of the construction base, jiankouzhen were unified planning, the town’s decision-makers has built kitchen and three industrial bases in the professional market, the estuary has been developed industrial park in order to strengthen the combined effect. In order to guide enterprises settled in parks, the town government has increased investment in road network for all smooth, street lamps, green matching is complete, spent a billion dollars. Entering district so long as pay the full purchase land into five sections, you can apply for land certificates, to the bank mortgage lending, reducing the burden on the liquidity of the enterprise. In the electricity and so on preferential water, cutting a five-Sing Pao Daily News building costs alone in 2003, let it help enterprises to thousands of yuan a year. Opening the economy to the estuary for the “green passage” linking the town to implement the leadership point of contact system to provide a “nanny-style” one-stop service.

Hard and soft environment, significant improvements can attract businessmen to invest in an industrial. The first phase of the development of 500 acre industrial park sold out in less than 3 months, the second phase has just completed the formation of earth-moving craze appeared. Some had previously been a shortage of land, the factory moved to Ningbo, Fenghua business back “home.”

The town government to “support the strong to help excellent, cited” as the principle of promoting the kitchen industry to intensive, large-scale development. The United States, the United Kingdom is a leader in kitchen production, the town leaders personally led to the United States, learn English, CMB. Jiankouzhen committee secretary, said Mao Yu Kun, jiankouzhen level of capital investment in particular, highlight the main thrust of the industry, targeted investment through improving the industrial chain.

Divergent effects of building platforms in circulation

At present, the town has formed a stove, cabinets, blue, drums, taps and other kinds of hundreds of kinds of series of more than 1000 specifications. Because of the rise of industrial kitchen, located in Ningbo, Shaoxing, Taizhou, the intersection of the estuary town, as kitchen accessories distribution platform and information platform. The field every day to purchase up to 1 million customers, the daily average turnover of 50 million yuan.

Order fired kitchen product brands, to expand the broader market, jiankouzhen committee, the town government leaders speak a lot of heart, going door to door to mobilize enterprises to participate in Canton Fair, Consumer Goods Fair and international large-scale trade fairs in the international market from Society “swim” ability. In the town government and business efforts, more than 10 enterprises and Electrolux, 10000 and, combo, Di Lang and other international well-known enterprises to establish a good cooperative relationship has become friendly and cooperative partners, at present, Jiangkou Kitchen 70% of products are exported overseas.

In recent years, the town government invested several million dollars, opened the “China kitchen Network”, which can be said to be a never-ending transaction exhibitions, including foreign enterprises, including more than 100 members all the time available online bidding, negotiation, payment, deal.

Town has also funded the establishment of R & D center, which is in the business and scientific research institutes, and erected a bridge between markets. Technological transformation of enterprises in difficulty, or need to be addressed, R & D center will help them with tertiary institutions and research institutes to establish contacts to obtain the necessary skills and information; and domestic R & D results and market trends, R & D Center will promptly inform the Company. It is reported that jiankouzhen in the coming years plans to build a large-scale exhibition kitchen and bath products, and set up a kitchen and trade associations, which will be further exchange of information between enterprises play a role.