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Another strategy for producing an e-book is to ask others to write it ror you. Some of the most successful e-book promotions have featured e-books with multiple authors.
Why would an author give you a chapter for your book?
Because you will encourage them to include their contact information and links to their web pages, that’s why. The more copies of your book that you sell or give away, the more traffic they get to their sites. More traffic equals more .
Here’s how I used this technique.
At our weekly mastermind meeting, I cracked a joke about The Myth of Passive Income (www.mythofpassiveincome.com). I was whining because I had spent two whole hours filling orders and answering customer service emails.
This was the internet age-I was supposed to be sitting on the beach smoking a Cuban cigar and drinking espresso while the money magically appeared in my bank account, wasn’t I?
The reality, as most successful internet marketers will tell you if you catch them out of the public eye, is that most successful internet marketers work long hours to create passive income. Especially in the beginning of your internet marketing career, passive income is a myth.
Joe Vitale laughed at my joke, and then decided it would make an interesting book. So he contacted several of the top internet marketers and asked them to write a chapter about their passive income experiences. In a couple of weeks, we had over twenty chapters, from some of the biggest names in the business.
You can see the final product at www.mythofpassiveincome.com .
This technique will work for almost any subject. For example, if you wanted to write a book about running a successful E-zine, you could email the authors of the most successful E-zines and ask them to contribute a chapter.
I suspect most of them would jump at the chance. Every copy of your e-book will be an advertisement for their E-zine.
When it came time to approach Joint-Venture partners for the e-book, we approached the co-authors. They were happy to make money from the e-book. Of course, it would be interesting to their lists- since they’re in it.
This generated a lot of , but more importantly, each person they sent to our site had the opportunity to sign up for our list. This is a great technique for “creaming” another marketer’s list. We were able to identify, and gain access to, the members of their list that were interested in our products.
This has led to some great relationships with our new subscribers, and subsequent of other products.
Get the idea?
Use Interviews To Write An E-book
A variation on having others write your book for you is to use interviews.
This is just a little more work, but there are a lot of benefits to this method. Remember that the interview can be conducted by phone, in person, by email- sometimes, the method you use to interview the expert can be a selling point. Be creative!
People who might not take the time to write a chapter are more likely to have a conversation with you, especially if you entice them with an ethical bribe-in this case, you can offer to include their contact and information in the chapter you create from the interview.
Remember, these interviews can be done over the phone or through email.
For example, suppose you wanted to write an e-book about the best way to a used car. You could arrange to talk with a broad range of used car salesmen. What are their tricks? What techniques do they use to get customers to ? What should a customer ask? What should a customer be afraid of or concerned about?
Most salesmen will happily talk about their business, if you can convince them that it will attract more customers.
In this case, I’d ask them about the dirty tricks other salesmen use.
If you’re writing an e-book about a topic you’re very familiar with, you can interview yourself!
Once you’ve got your interviews, you’ve converted your authoring problem to a typing problem. You can even hire a transcription service to type it for you.
Writing your book from interviews has a hidden benefit-you nowhave an audio product to sell! You can use your interview tapes as the source material to create CDs or you can convert them to MP3’s and sell them as digital products.
One example of an interview mp3 product is at www.e-bookproblemsolver.com. I interviewed Dr. Joe Vitale on the subject of e-book production and marketing, converted the interview into mp3s and put them online. After listening to that interview, you should be able to come up with a topic, write the e-book, get it online, and sell it. The whole production took less than four hours to create- and was a lot of fun.
Right now, the most popular e-books are the ones that explain how to do something: how to save money, how to make a web page, how to fix a car, how to satisfy your lover, how to bake a great cheese-cake- even how to write an e-book!
You’re looking for an expert, but don’t get in a rut about what constitutes an “expert.” Here are some potential subjects for your interview. I’ll bet you can think of many more.
Real Estate Agent-real estate is the most expensive purchase most of us will make. People want information about how to make these purchases intelligently. how to finance your first real estate purchase, how to rent to own, how to sell your house yourself without an agent, how to prepare your house to get the best price when you sell it- here’s a hint- bake bread before the prospective buyer shows up!
how to qualify for a mortgage
how to get the most house for your money
how to make money on rental property
Insurance Agent-Insurance is a subject that is mystifying and scary tomost people.
How to life insurance
How to health insurance
Different types of life insurance, who should what?
Major medical versus full coverage
Day Care Center worker/owner-
How to find a safe day care center
What are the dangers?
Licensing of day care centers
Montessori vs. traditional
There is no limit to this- find a problem and solve it. Then sell the solution.
Coffee Shop employee-
How to make the perfect cup of coffee
The best beans
Easy mistakes everybody makes
Eco-Friendly coffee-why it’s good for you and good for the planet.
Grumpy customers-nightmare stories from the coffee shop
Internet Gurus-this is an area that is saturated. If you’re going to write about making money online, you need to have a unique perspective. One of the most popular e-books right now is a series of interviews with “unknown” online marketers. Find an angle that nobody else has exploited.
Here are a few I’ve come up with.
Secret lives-what’s unusual and unknown about internet marketing celebrities? Do they play guitar, paint pictures, climb mountains, write children’s books, work for charity?
People are interested in the human side of celebrities.
Rags to Riches- this one always works.
Unusual success-everybody markets information products. Can you find someone who markets something really unusual online?
Riches to Rags-Mistakes are how we learn. It’s less painful to learn from someone else’s mistakes.
High-School Students-this is a big market. When you add in their parents, it’s one of the biggest.
How to make great grades
How to use high-school to prepare for college
Social games and how to win them
How to be yourself and survive high-school
Fashion secrets for high-school students
College Students-
How to make money while you’re in college. See if you can get Michael Dell! How to start your career while you’re still in college. Many industries, including banking, financial planning, , and CPA’s have mentor programs for students studying their field.
How to survive college
99 ways to pay for college
How to get a grant, scholarship, or loan for college
Retirees-
Just because someone has reached the mandatory retirement agein their industry that doesn’t mean they immediately lose theirvalue. And because they are retired, they probably will welcomethe opportunity to help you with your book!
Industry survey- what jobs provided the most satisfaction?
How to retire with a comfortable income
How to survive retirement
Insider secrets to (whatever industry they retired from)
I hope you’re getting the idea that almost anybody can be an expert, and a resource for a profitable e-book, if you create the right questions.
Pat O’Bryan is the CEO of Practical Metaphysics, Inc., Director of the Milagro Research Institute, an award winning songwriter, recording artist, visual artist, author, video producer and internet marketer. He is the host and promoter of the “Your Portable Empire” Un-Seminars.
Work at home, or from anywhere – http://www.patobryan.com
Roatan, and San Pedro Sula are both part of a Central American country. Honduras is a country that was badly washed out by its political history, plight of economy and even the occasional natural disaster brought about by hurricanes over the years. However, Roatan is a paradise of the holiday maker, especially for the cruise vacationers. As for San Pedro Sula, it is where the tobacco growers of Honduras live in.
Beside being one of the poorest countries in Central America, Honduras is also one of the many countries which is still unable to repay the loan from the World Bank and the International Monetary Fund. In some people’s view, the country is a place of poverty, crime and political unrest. This is also probably the reason why the people of Honduras are not united in thoughts and behavioral patterns. Despite all their various problems, the people of Honduras do share one common identity though, and that is their cigars.
Ever since the cigars from Cuba are banned from entering the US because of a sanctioned trade embargo against the country, cigars from Honduran have started to grow in familiarity and popularity among the people of the US. In fact, Honduran cigars have grown to become the favourite among many cigar lovers in some European countries.
If we were to trace the history of Honduran cigars, we will find that they actually had their roots from Cuba. Many tobacco farmers had decided to migrate and settle in their neighbouring country, Honduras, when they were no longer allowed to operate their businesses under the communist rule because Fidel Castro announced that all businesses in Cuba shall come under the government’s control.
Frank Llaneze, the founder and President of the Honduran-American Tobacco S.A. (H.A.T.S.A.), is one of the earlier creators of Honduran cigars. He has invented a new type of cigars that had since become very popular with the cigar lovers. He was persistence in looking for ways to create a new type of Havana tobacco by mixing it with other Caribbean countries’ tobacco species. He knew that he was in desperate need of a new variety of tobacco before all Cuban tobacco was wiped out in the Cuban revolution. After many futile attempts, he finally succeeded in growing a new specie of tobacco seeds in the Honduras’ fertile soil. This new specie of tobacco seeds were actually the offspring of the Cuba and Connecticut tobacco seeds. In today’s world, many renowned cigar brands such as Excalibur, Hoyo de Monterrey and Punch were produced by H.A.T.S.A. and they are the top cigar brands which are very popular with the American cigar aficionados.
A mixture of nuts and wood gives rise to the flavour of the well-known Honduran cigars. An aroma of spicy and woody finish topped off full-bodied taste of the delightful cigar. It is not uncommon to find a stick of Honduran cigar, which is comparable to their Havana predecessor, accompanying a toast of red wine. The American tobacco lovers find great elation in the Honduran cigars, especially since the Cuban cigars are only available in the expensive black market.
Despite being a country of great poverty, Honduras is definitely in possession of one of the world’s riches that many countries would desire to own. It is believed that in the near future, Honduras will be rid of its poverty state and become the tobacco capital of the world.
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